Digital Advertising Design & Marketing

There will be around 73 crore Internet users in India, by 2020*. The Indian & multinational brands are heavily investing in online marketing & advertising.

Easy accessibility of content via the Internet has increased the time that people spend online. This means, there will be continuing demand for content & ads in the digital space. Every company needs a team of professionals from digital content creators to web designers to do their digital marketing and promotion.

Arena’s Digital Advertising Design and Marketing (DADM), a comprehensive program provides you end-to-end training in digital designing and makes you job-ready.

Course Highlights

  • Access to Creosouls: Share your creative portfolio with the world, get feedback from experts, find job opportunities and get hired.
  • Instant student loan facility to fund your studies at Arena, with real time loan eligibility check & instant approval confirmation.
  • Understanding of the effectiveness of advertising through electronic & digital media 
  • Training to create & edit artworks, illustrations, and images for various online platforms 
  • Skills to run digital marketing campaigns & measure the success of campaigns 
  • Access to Onlinevarsity: Arena’s exclusive web portal that adds to your classroom learning experience 
  • 100% job placement assistance

Career options

  • Digital Marketing Executive
  • Digital Graphic Designer
  • Digital Sales Executive
  • Illustrator
  • Audio Video Editor
  • SEO Executive

Eligibility

10+2 (Any stream) undergraduates / graduates

Loan Facility

Available

Career Support

  • 100% job placement assistance
  • Job fairs
  • Career seminars
  • Industry interaction
  • Studio tours
  • Creative workshops

DIGITAL ADVERTISING DESIGN & MARKETING MODULES:

Modules

  • Digital Advertising Concepts
  • Typography Design
  • Digital Artworks
  • Digital Imaging
  • Sound Composition
  • Digital Video Techniques
  • Design Communication Design Portfolio

Tools

  • Adobe Illustrator CC
  • Adobe Photoshop CC
  • Adobe Audition CC
  • Adobe Premiere CC/Prelude CC

Modules

  • Marketing Basics
  • Internet Advertising with Search Network
  • Search Optimization Techniques
  • Creative Display Ad Solutions
  • Marketing using Email – 1
  • Mobile Marketing in Practice
  • Introduction to Analytics
  • Digital Marketing Portfolio

Tools

On completion of both the semesters of the course, you will be awarded a certificate – Arena Certified Professional in Digital Advertising Design and Marketing